The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Home
Interactive issues
    The CX Issue
    The Strategy Issue
    The Alignment Issue
    The Storytelling Issue
Strategy
Brand
Technology
Sales
Marketing
Subscribe
The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Brand, Technology

Why doesn’t my voice assistant understand my accent?

3rd May 2019 by BDB No Comments
Why doesn’t my voice assistant understand my accent?

Ever had a conversation with a voice assistant and found it’s been unable to understand your accent? If so, you’re not alone. In the UK, for instance, people with regional dialects find it hard to speak to audio devices like Siri and Alexa. According to a study, 79% of people with regional accents alter their voice to make sure they are understood by their digital assistants.  

Voice assistants have risen in popularity in recent years, with 2 in 5 adults using voice search daily. Users in other countries are struggling to hold a conversation with voice technology as well, which indicates there needs to be an improvement in the way voice devices comprehend different languages.

Continue reading
Share:
Reading time: 2 min
Brand, Marketing, Technology

How your B2B brand can harness the power of Alexa Flash Briefing

2nd May 2019 by BDB No Comments
Amazon Alexa

In the B2B marketing world, people are always looking to predict the next major trend, and the one that keeps cropping up is voice search. Voice assistant devices are becoming commonplace, and businesses are adapting to the way consumers are using the technology to shop online. Amazon Echo has established itself as a popular device. A swiss army knife of voice assistants, Echo integrates with Alexa to stream music, make phone calls, set alarms and do all manner of wonderful things that can be achieved with a few words.

A great addition to Echo is the presence of ‘skills’ that can be downloaded to achieve other tasks, like finding a lost phone. A skill that’s widely used on the Echo is Flash Briefing, which delivers pre-recorded news snippets from media outlets. From a B2B marketing perspective, this is huge.

Continue reading
Share:
Reading time: 3 min
Marketing, Technology

Voice and B2B: The stats

1st May 2019 by BDB No Comments
Voice stats info graphic
View full infographic
Share:
Reading time: 1 min
Marketing, Technology

Hello, is it me you’re looking for?

30th April 2019 by BDB No Comments
Voice assistant visualisation

As part of our mission to share marketing knowledge, we’ve created the B2B marketer’s guide to voice, focussing on how businesses can use voice search in their marketing campaigns.

Voice technology has emerged as a growing trend in the marketing industry and brands need to consider how voice search will affect their industry going forward. Download the guide to voice search to find out how your brand can adapt.

What’s covered in the guide?

  • Types of voice devices
  • How voice technology is affecting UX
  • The importance of voice search optimisation
  • Creating voice optimised content
  • Voice technology of the future
Download
Share:
Reading time: 1 min
Marketing, Sales, Technology

What types of voice search content do B2B businesses need?

26th April 2019 by BDB No Comments
Voice assistant

When it comes to new technology, voice assistants have emerged as a growing trend in the marketing industry. It’s thought that around 1.8 billion people will be using voice assistants on a global scale by 2021, leading to a change in the way consumers interact with the world around them. Devices like Alexa and Siri are meant to make it easier for users to multitask and access content, which is why brands need to consider how voice search will affect content distribution in the future.

Local search is a key part of how people are using voice technology to find information. So, creating content that’s tailored to local search is a good way of making sure B2B products and services gain maximum exposure. Here are a few types of content to keep in mind when developing a voice-related B2B content strategy.

Continue reading
Share:
Reading time: 2 min
Page 1 of 212»

Search

Subscribe now

THE knowledge can be yours. Get the latest integrated thinking on global B2B macro-trends delivered direct to your inbox.

Popular posts

5 voice search optimisation techniques for your business

5 voice search optimisation techniques for your business

What types of voice search content do B2B businesses need?

What types of voice search content do B2B businesses need?

Hello, is it me you’re looking for?

Hello, is it me you’re looking for?

30th April 2019

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

Tag cloud

accountability Alexa authenticity B2B buyers B2B marketing B2B technology big data brand authenticity brand transparency Chatbot content content marketing Conversational marketing creativity csr Customer-centricity Customer experience data data-driven marketing digital marketing Engagement event marketing exhibition experiential marketing Featured idea generation ideas influencer influencer marketing KPIs Livechat Marketing Technology Martech personalisation ROI Sales & marketing alignment social media Storytelling sustainability Technology Trends trade show transparency Voice Website Zero waste marketing

This is THE knowledge. A one-stop resource for the latest integrated thinking on global B2B macro-trends delivered in direct to your inbox.

A life-changing (customer) experience

A life-changing (customer) experience

30th March 2021
Staying one step ahead

Staying one step ahead

1st January 2021

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

© 2019 BDB. | Privacy policy