For B2B marketers, tracking and measuring both the ongoing progress and the results of their campaigns is key. After all, sharing the success of campaigns is crucial in justifying marketing spend to senior management, and demonstrating alignment with company goals. As a non-traditional marketing channel, influencer marketing doesn’t seem as straightforward when it comes to tracking influencers’ activities and setting overarching objectives. However, with this medium giving 11 times more ROI than banner advertisements, it’s clear that this is something B2B businesses will need to tackle sooner rather than later.