The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The Strategy Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
  • The Storytelling Issue
  • The Alignment Issue
Home
Interactive issues
    The Strategy Issue
Strategy
Brand
Technology
Sales
Marketing
Subscribe
The Storytelling Issue
The Alignment Issue
The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The Strategy Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
  • The Storytelling Issue
  • The Alignment Issue
Marketing, Sales, Strategy

The numbers game: how should your business be measuring results?

17th July 2019 by BDB No Comments
The numbers game: how should your business be measuring results?

Businesses globally are starting to realise the importance of aligning their sales and marketing teams. But how exactly can companies make sure that their alignment efforts are working? Traditionally, metrics used to measure marketing effectiveness and sales performance have differed and have been treated separately, but this can lead to crossed wires between both departments. So, is there a better way? Here are four different considerations when monitoring the results reaped by sales and marketing…

Continue reading
Share:
Reading time: 3 min
Marketing, Sales, Strategy

A changing buyer journey: multiple touchpoints in a non-linear sales funnel

16th July 2019 by BDB No Comments
A changing buyer journey: multiple touchpoints in a non-linear sales funnel

Today’s B2B buyers have a myriad of touchpoints to jump between and can engage and purchase at any given juncture. This means that the traditional 4-step sales funnel is no longer viable, and the sales cycle is unpredictable and getting shorter. We’re also entering a new landscape where prospective buyers expect more from sales representatives when they eventually interact with them. It is therefore increasingly important for sales and marketing teams to work together to develop strategies that cater to a non-linear journey and optimise the entire buyer experience.

Continue reading
Share:
Reading time: 2 min
Marketing, Sales, Strategy

Account based marketing: zero waste communications

4th July 2019 by BDB No Comments
Account based marketing: zero waste communications

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker

With a recent survey revealing that marketers believe they waste over one quarter of their budget on ineffective strategies and channels each year, it’s clear that there’s a real need within the industry for a solution that delivers both results and return on investment – and this is where account based marketing comes in.

Continue reading
Share:
Reading time: 4 min
Marketing, Sales, Strategy

Align or die: 4 practical tips for sales and marketing alignment

2nd July 2019 by BDB No Comments
Align or die: 4 practical tips for sales and marketing alignment

Traditionally, the focus of marketing teams has been to generate leads for sales, which were then qualified and turned into revenue by sales representatives. However, these days buyers are digitally driven, socially connected and completely in control, and our omni-channel, multi-touchpoint world has turned the traditional sales funnel on its head.

Continue reading
Share:
Reading time: 3 min

Search

Subscribe now

THE knowledge can be yours. Get the latest integrated thinking on global B2B macro-trends delivered direct to your inbox.

Popular posts

5 voice search optimisation techniques for your business

5 voice search optimisation techniques for your business

26th April 2019
What types of voice search content do B2B businesses need?

What types of voice search content do B2B businesses need?

Hello, is it me you’re looking for?

Hello, is it me you’re looking for?

30th April 2019

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

Tag cloud

accountability Alexa authenticity B2B buyers B2B marketing B2B technology big data brand authenticity brand transparency Chatbot content content marketing Conversational marketing creativity csr Customer-centricity Customer experience data data-driven marketing digital marketing Engagement event marketing exhibition experiential marketing Featured idea generation ideas influencer influencer marketing KPIs Livechat Marketing Technology Martech personalisation ROI Sales & marketing alignment social media Storytelling sustainability Technology Trends trade show transparency Voice Website Zero waste marketing

This is THE knowledge. A one-stop resource for the latest integrated thinking on global B2B macro-trends delivered in direct to your inbox.

Staying one step ahead

Staying one step ahead

1st January 2021
Teamwork makes the dream work

Teamwork makes the dream work

22nd December 2020

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

© 2019 BDB. | Privacy policy