The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The Strategy Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
  • The Storytelling Issue
  • The Alignment Issue
Home
Interactive issues
    The Strategy Issue
Strategy
Brand
Technology
Sales
Marketing
Subscribe
The Storytelling Issue
The Alignment Issue
The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The Strategy Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
  • The Storytelling Issue
  • The Alignment Issue
Marketing

Pushing the boundaries with the latest digital trends

3rd August 2020 by BDB No Comments
Pushing the boundaries with the latest digital trends

The digital world never stays still for long; being online today means you have to continually prove your worth – and 2020 is more competitive than ever before. The way in which we interact has fundamentally changed, pushing technology further up the agenda and placing more emphasis than ever on our digital ‘shop window’: the website. So, with over 2 billion websites across the world, how can B2B marketers maintain an edge and set their sites apart from the rest?

Continue reading
Share:
Reading time: 3 min
Marketing

Putting the user first: why UX matters in B2B

2nd August 2020 by BDB No Comments
Putting the user first: why UX matters in B2B

Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are no different. However, 77% of B2B buyers said the last purchase they made was complex or difficult. What makes their journey different – and arguably more complex – is how they get there. With multiple stakeholders and tight budgets, B2B buyers have a longer and more complex experience than the average B2C buyer. So how can we keep them interested and ultimately, encourage them to buy?

A website designed with UX in mind is key.

Continue reading
Share:
Reading time: 4 min
Marketing

Putting your best (digital) foot forward

1st August 2020 by BDB No Comments
Putting your best (digital) foot forward

Websites have come a long way since their creation nearly 30 years ago. Now, with the number of sites nudging 2 billion, we are at a virtual crossroads. B2B brands need to up their digital game or risk being relegated to the bottom of Google’s search rankings. Where can websites go from here? Do we need to make big changes in line with changing customer expectations?

Continue reading
Share:
Reading time: 1 min
Marketing

Adapt and thrive: reclaiming the power to learn in a time of crisis

3rd July 2020 by BDB No Comments

Overnight, marketers and brands alike across the globe were forced to change the way they work in response to the COVID-19 pandemic. The need to adapt was instantly apparent and working remotely quickly became ‘the new norm’. To combat both the crisis and the already fast paced B2B landscape we inhabit, today’s leaders are being challenged with providing answers on how best to upskill their workforce to ensure that any business model put in place now will remain effective in a post-pandemic world.

Continue reading
Share:
Reading time: 3 min
Marketing

Is your marketing team agile enough?

2nd July 2020 by BDB No Comments

We can probably all agree that 2020 has so far been a monumental year. The B2B marketing world is no stranger to change, but the recent COVID-19 crisis has forced companies to adapt their business models quickly and effectively to survive in a turbulent environment.

As the dust settles and we look back, where do these changes leave B2B marketing teams? There has been plenty of hype about agile marketing in recent years – could this approach help teams as we navigate the ‘new normal’? Here, we examine the benefits of implementing agile marketing and whether this is a viable option for your team moving forward.

Continue reading
Share:
Reading time: 3 min
Page 1 of 71234»...Last »

Search

Subscribe now

THE knowledge can be yours. Get the latest integrated thinking on global B2B macro-trends delivered direct to your inbox.

Popular posts

5 voice search optimisation techniques for your business

5 voice search optimisation techniques for your business

26th April 2019
What types of voice search content do B2B businesses need?

What types of voice search content do B2B businesses need?

Hello, is it me you’re looking for?

Hello, is it me you’re looking for?

30th April 2019

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

Tag cloud

accountability Alexa authenticity B2B buyers B2B marketing B2B technology big data brand authenticity brand transparency Chatbot content content marketing Conversational marketing creativity csr Customer-centricity Customer experience data data-driven marketing digital marketing Engagement event marketing exhibition experiential marketing Featured idea generation ideas influencer influencer marketing KPIs Livechat Marketing Technology Martech personalisation ROI Sales & marketing alignment social media Storytelling sustainability Technology Trends trade show transparency Voice Website Zero waste marketing

This is THE knowledge. A one-stop resource for the latest integrated thinking on global B2B macro-trends delivered in direct to your inbox.

Staying one step ahead

Staying one step ahead

1st January 2021
Teamwork makes the dream work

Teamwork makes the dream work

22nd December 2020

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

© 2019 BDB. | Privacy policy