The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Home
Interactive issues
    The CX Issue
    The Strategy Issue
    The Alignment Issue
    The Storytelling Issue
Strategy
Brand
Technology
Sales
Marketing
Subscribe
The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Brand, Marketing, Sales, Strategy, Technology

Who’s your ideal buyer? Data has the answer

2nd December 2019 by BDB No Comments
Who’s your ideal buyer? Data has the answer

In a world of information overload, it’s more important than ever to be clever with the abundance of data we have at our fingertips. This is especially true if you’re devising or refreshing your content marketing strategy. If you don’t know who you’re talking to and what they’re looking for then really, what’s the point? Your message and sales aspirations are guaranteed to fall short of the mark.

Continue reading
Share:
Reading time: 3 min
Marketing, Sales

4 tips on how to engage with the modern B2B buyer

11th June 2019 by BDB No Comments
4 tips on how to engage with the modern B2B buyer

Over the past few years, the B2B buying process has changed dramatically. Modern B2B buyers are becoming more aligned to a B2C journey through the consumption of tailored content and personalised experiences. This has led to a misalignment between more traditional sales processes and the modern buyer’s purchasing behaviour.  

The Millennial and Generation Z demographics are evolving into the decision makers who will decide the future of the B2B buying process. Modern buyers are likely to carry out their own research, so by the time they engage with a brand, they will have probably made the decision to buy into a product or service.  

It is imperative that brands have a robust digital marketing strategy that meets the demands of a contemporary B2B audience. Here are four tips on how to capture the attention of the modern B2B purchaser.  

Continue reading
Share:
Reading time: 3 min
Brand, Marketing, Sales, Strategy

Mastering the art of B2B storytelling

1st June 2019 by BDB No Comments
Mastering the art of B2B storytelling

Storytelling is an effective B2B marketing tool because it can make a brand more relatable and influence buyer decision-making. We’ve created a storytelling guide to help you connect with B2B buyers that are interested in personalised experiences and reading educational content.

What’s covered in the guide?

  • The importance of narrative storytelling
  • Non-linear B2B marketing and the multiple touchpoint journey
  • Brand purpose and the concept of why
  • The 7 plot types
  • Using the 10 Cs of storytelling
Download
Share:
Reading time: 1 min

Search

Subscribe now

THE knowledge can be yours. Get the latest integrated thinking on global B2B macro-trends delivered direct to your inbox.

Popular posts

5 voice search optimisation techniques for your business

5 voice search optimisation techniques for your business

26th April 2019
What types of voice search content do B2B businesses need?

What types of voice search content do B2B businesses need?

Hello, is it me you’re looking for?

Hello, is it me you’re looking for?

30th April 2019

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

Tag cloud

accountability Alexa authenticity B2B buyers B2B marketing B2B technology big data brand authenticity brand transparency Chatbot content content marketing Conversational marketing creativity csr Customer-centricity Customer experience data data-driven marketing digital marketing Engagement event marketing exhibition experiential marketing Featured idea generation ideas influencer influencer marketing KPIs Livechat Marketing Technology Martech personalisation ROI Sales & marketing alignment social media Storytelling sustainability Technology Trends trade show transparency Voice Website Zero waste marketing

This is THE knowledge. A one-stop resource for the latest integrated thinking on global B2B macro-trends delivered in direct to your inbox.

A life-changing (customer) experience

A life-changing (customer) experience

30th March 2021
Staying one step ahead

Staying one step ahead

1st January 2021

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

© 2019 BDB. | Privacy policy