As part of our mission to share marketing knowledge, we’ve created the B2B marketer’s guide to voice, focussing on how businesses can use voice search in their marketing campaigns.
Voice technology has emerged as a growing trend in the marketing industry and brands need to consider how voice search will affect their industry going forward. Download the guide to voice search to find out how your brand can adapt.
What’s covered in the guide?
When it comes to new technology, voice assistants have emerged as a growing trend in the marketing industry. It’s thought that around 1.8 billion people will be using voice assistants on a global scale by 2021, leading to a change in the way consumers interact with the world around them. Devices like Alexa and Siri are meant to make it easier for users to multitask and access content, which is why brands need to consider how voice search will affect content distribution in the future.
Local search is a key part of how people are using voice technology to find information. So, creating content that’s tailored to local search is a good way of making sure B2B products and services gain maximum exposure. Here are a few types of content to keep in mind when developing a voice-related B2B content strategy.
Embracing new technology is one of the best ways for companies to reach consumers. Voice assistant devices are among the most talked about hardware, with voice search being pegged as the next major trend in the marketing world. People are using virtual assistants like Alexa and Google Home to shop online and to find new experiences, which has created a lot of potential for B2B companies to optimise their services around this new form of search marketing.
As voice search becomes more prevalent, B2B prospects will inevitably start using it to search for relevant information. Considering 50% of all searches are predicted to be done via voice search by 2020, B2B brands need to adapt to new search habits.