The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Home
Interactive issues
    The CX Issue
    The Strategy Issue
    The Alignment Issue
    The Storytelling Issue
Strategy
Brand
Technology
Sales
Marketing
Subscribe
The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
Marketing, Strategy, Technology

Could you be your own data scientist?

3rd December 2019 by BDB No Comments
Could you be your own data scientist?

What’s your way with numbers?

We’re living in the era of data-driven marketing. Data fuels our daily marketing activities, powers our achievements and drives our innovations. It’s clear to anyone in the B2B space right now that data is here to stay, and that data is a specialised skill. It’s not enough to gather numbers; the real work lies in selecting the right numbers, analysing them with insight and proposing useful solutions.

Continue reading
Share:
Reading time: 4 min
Brand, Marketing, Sales, Strategy, Technology

Who’s your ideal buyer? Data has the answer

2nd December 2019 by BDB No Comments
Who’s your ideal buyer? Data has the answer

In a world of information overload, it’s more important than ever to be clever with the abundance of data we have at our fingertips. This is especially true if you’re devising or refreshing your content marketing strategy. If you don’t know who you’re talking to and what they’re looking for then really, what’s the point? Your message and sales aspirations are guaranteed to fall short of the mark.

Continue reading
Share:
Reading time: 3 min
Marketing, Strategy, Technology

Let analytics do the talking: a deep dive into data-driven marketing

1st December 2019 by BDB No Comments
Let analytics do the talking: a deep dive into data-driven marketing

What does data mean for your business?

The exponential growth of data-driven marketing in the B2B space has been powered by customer preferences for more personalised, tailored experiences, which can only be delivered through the use of targeted data. At the same time, new tools and technologies have arrived on the scene – making it much easier to not only gather data, but also, crucially, to analyse and draw meaningful conclusions from it.

Now is the time for businesses to pool relevant data in preparation for advanced data-driven campaigns later down the line. It’s also time to assemble a team of data-driven marketing experts. Whether that means investing in training or recruiting, it’s no longer a ‘nice to have’ resource. We’re at a critical point, here: B2B marketers that miss the data train today will surely regret being left behind tomorrow. 

We’ve created a brand-new guide to help B2B marketers get on track:

  • Building a meaningful customer profile
  • Context is everything
  • Putting together a game plan
  • Data is the future
Download
Share:
Reading time: 1 min
Brand, Marketing, Strategy

Is purpose the new brand currency?

3rd November 2019 by BDB No Comments
Is purpose the new brand currency?

It’s no secret that creating a connection with customers can enhance the B2B buying experience; ultimately leading to engaged buyers and increased sales for your business. The right consumer insights can set apart a marketing campaign and raise the bar. Now, brands are going even further to win us over, by weaving these insights into their daily operations and overall purpose. 

Continue reading
Share:
Reading time: 2 min
Brand, Marketing, Strategy

Why B2B brands must deliver on their promises

2nd November 2019 by BDB No Comments
Why B2B brands must deliver on their promises

It’s no longer acceptable for brands to communicate their values and intentions but never deliver. Modern buyers have wised up to what’s ‘fake’ and what’s not – and are beginning to hold brands accountable.

To re-establish trust with customers, companies need to ensure they always remain authentic. While brand authenticity is not a new concept, the changing tides of public opinion mean it’s more important than ever. There is no space for half-heartedness in today’s world; it’s crucial that brands start as they mean to go on – by communicating their genuine intentions and actions – and stay true to what they say.

Continue reading
Share:
Reading time: 2 min
Page 1 of 41234»

Search

Subscribe now

THE knowledge can be yours. Get the latest integrated thinking on global B2B macro-trends delivered direct to your inbox.

Popular posts

5 voice search optimisation techniques for your business

5 voice search optimisation techniques for your business

26th April 2019
What types of voice search content do B2B businesses need?

What types of voice search content do B2B businesses need?

Hello, is it me you’re looking for?

Hello, is it me you’re looking for?

30th April 2019

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

Tag cloud

accountability Alexa authenticity B2B buyers B2B marketing B2B technology big data brand authenticity brand transparency Chatbot content content marketing Conversational marketing creativity csr Customer-centricity Customer experience data data-driven marketing digital marketing Engagement event marketing exhibition experiential marketing Featured idea generation ideas influencer influencer marketing KPIs Livechat Marketing Technology Martech personalisation ROI Sales & marketing alignment social media Storytelling sustainability Technology Trends trade show transparency Voice Website Zero waste marketing

This is THE knowledge. A one-stop resource for the latest integrated thinking on global B2B macro-trends delivered in direct to your inbox.

A life-changing (customer) experience

A life-changing (customer) experience

30th March 2021
Staying one step ahead

Staying one step ahead

1st January 2021

Categories

  • Brand
  • Interactive issues
  • Marketing
  • Sales
  • Strategy
  • Technology

© 2019 BDB. | Privacy policy