What’s your way with numbers?

We’re living in the era of data-driven marketing. Data fuels our daily marketing activities, powers our achievements and drives our innovations. It’s clear to anyone in the B2B space right now that data is here to stay, and that data is a specialised skill. It’s not enough to gather numbers; the real work lies in selecting the right numbers, analysing them with insight and proposing useful solutions.

In a world of information overload, it’s more important than ever to be clever with the abundance of data we have at our fingertips. This is especially true if you’re devising or refreshing your content marketing strategy. If you don’t know who you’re talking to and what they’re looking for then really, what’s the point? Your message and sales aspirations are guaranteed to fall short of the mark.

What does data mean for your business?

The exponential growth of data-driven marketing in the B2B space has been powered by customer preferences for more personalised, tailored experiences, which can only be delivered through the use of targeted data. At the same time, new tools and technologies have arrived on the scene – making it much easier to not only gather data, but also, crucially, to analyse and draw meaningful conclusions from it.

Now is the time for businesses to pool relevant data in preparation for advanced data-driven campaigns later down the line. It’s also time to assemble a team of data-driven marketing experts. Whether that means investing in training or recruiting, it’s no longer a ‘nice to have’ resource. We’re at a critical point, here: B2B marketers that miss the data train today will surely regret being left behind tomorrow. 

We’ve created a brand-new guide to help B2B marketers get on track:

• Building a meaningful customer profile
• Context is everything
• Putting together a game plan
• Data is the future

It’s no secret that creating a connection with customers can enhance the B2B buying experience; ultimately leading to engaged buyers and increased sales for your business. The right consumer insights can set apart a marketing campaign and raise the bar. Now, brands are going even further to win us over, by weaving these insights into their daily operations and overall purpose. 

It’s no longer acceptable for brands to communicate their values and intentions but never deliver. Modern buyers have wised up to what’s ‘fake’ and what’s not – and are beginning to hold brands accountable.

To re-establish trust with customers, companies need to ensure they always remain authentic. While brand authenticity is not a new concept, the changing tides of public opinion mean it’s more important than ever. There is no space for half-heartedness in today’s world; it’s crucial that brands start as they mean to go on – by communicating their genuine intentions and actions – and stay true to what they say.