Can you imagine a world where marketing and sales teams work together seamlessly, successfully reaping the rewards of a cohesive partnership? No? You’re not the only one…

Marketing and sales departments are notorious for working in silos – but aligning these two parts of the business can pay real dividends for your business’ performance. With the modern B2B sales funnel putting more power than ever before into the hands of the buyers, it’s crucial that efforts from both teams are combined to get the best possible customer experience.

This month, The Knowledge explores everything relating to sales and marketing alignment: from how you can crack the non-linear sales funnel, to the real potential of ABM (account-based marketing) for growing your business. Why not put it on your holiday reading list and plan ahead for 2021? Click the link below to find out more: