Putting your best (digital) foot forward
Websites have come a long way since their creation nearly 30 years ago. Now, with the number of sites nudging 2 billion, we are at a virtual crossroads. B2B brands need to up their digital game or risk being relegated to the bottom of Google’s search rankings. Where can websites go from here? Do we need to make big changes in line with changing customer expectations?
With more emphasis than ever before on being online, it’s important to get the basics right. In the latest issue of The Knowledge, we explore what makes a brilliant B2B website, including:
- The importance of e-commerce in B2B
- Optimising the online customer experience
- Re-evaluating your digital strategy
- How to boost visitor engagement