Remember the war for talent? It was all we could talk about, until a global pandemic happened. By now, the tables have not so much turned as toppled. B2B companies of all sizes and industries are asking: what skills matter most as we fight our way out and forge on? How do we build the right teams to get us there? And how can we nurture that talent, so we can continue to grow in a post-COVID world?

Welcome to The Talent Issue. In the latest edition of The Knowledge, we share ideas and advice on building B2B marketing teams that work, and how to help them work better. We’ll be covering:

  • Rethinking recruitment, post-pandemic
  • Why you should invest in learning & development
  • Diversifying your team
  • Encouraging growth, for people and brand