As B2B marketers, we have spent years building authentic, valuable brands. However, in the space of a few months, everything has changed. We’re now navigating a new, unknown landscape. So, how can businesses maintain their brand visibility in times of crisis, and make sure their brand stays known for the right reasons?
While no one is able to predict what the future holds; businesses need to be aware that any decisions they make now will impact how their brand is perceived in the long-term. Actions therefore need to be well considered, timely, and in response to the precise needs of target audiences. That’s why, in the latest issue of The Knowledge, we’re tackling brand presence in difficult times. In it, we cover:
- Communicating brand values
- The importance of listening
- Nailing tone of voice
- How to be both present and valuable