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The Knowledge - Navigating the modern B2B marketing landscape
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  • Teamwork makes the dream work
    22nd December 2020
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  • Mastering the art of B2B storytelling
    Are you telling your side of the story?
    1st November 2020
    READ MORE
  • Putting your best (digital) foot forward
    Putting your best (digital) foot forward
    1st August 2020
    READ MORE
Marketing

Teamwork makes the dream work

22nd December 2020 by BDB No Comments

Can you imagine a world where marketing and sales teams work together seamlessly, successfully reaping the rewards of a cohesive partnership? No? You’re not the only one…

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Marketing

Are you telling your side of the story?

1st November 2020 by BDB No Comments
Mastering the art of B2B storytelling

Everyone loves listening to stories, telling stories and remembering them. Storytelling helps us connect to each other and allows us make sense of complex ideas. And that’s exactly why B2B marketers should be using it to cut through industry noise and speak directly to their target audience.

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Marketing

Pushing the boundaries with the latest digital trends

3rd August 2020 by BDB No Comments
Pushing the boundaries with the latest digital trends

The digital world never stays still for long; being online today means you have to continually prove your worth – and 2020 is more competitive than ever before. The way in which we interact has fundamentally changed, pushing technology further up the agenda and placing more emphasis than ever on our digital ‘shop window’: the website. So, with over 2 billion websites across the world, how can B2B marketers maintain an edge and set their sites apart from the rest?

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Reading time: 3 min
Marketing

Putting the user first: why UX matters in B2B

2nd August 2020 by BDB No Comments
Putting the user first: why UX matters in B2B

Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are no different. However, 77% of B2B buyers said the last purchase they made was complex or difficult. What makes their journey different – and arguably more complex – is how they get there. With multiple stakeholders and tight budgets, B2B buyers have a longer and more complex experience than the average B2C buyer. So how can we keep them interested and ultimately, encourage them to buy?

A website designed with UX in mind is key.

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Reading time: 4 min
Marketing

Putting your best (digital) foot forward

1st August 2020 by BDB No Comments
Putting your best (digital) foot forward

Websites have come a long way since their creation nearly 30 years ago. Now, with the number of sites nudging 2 billion, we are at a virtual crossroads. B2B brands need to up their digital game or risk being relegated to the bottom of Google’s search rankings. Where can websites go from here? Do we need to make big changes in line with changing customer expectations?

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Teamwork makes the dream work

Teamwork makes the dream work

22nd December 2020
Are you telling your side of the story?

Are you telling your side of the story?

1st November 2020

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  • Brand
  • Marketing
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