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The Knowledge - Navigating the modern B2B marketing landscape
  • Home
  • Interactive issues
    • The CX Issue
    • The Strategy Issue
    • The Alignment Issue
    • The Storytelling Issue
  • Strategy
  • Brand
  • Technology
  • Sales
  • Marketing
  • Subscribe
  • A life-changing (customer) experience
    30th March 2021
    READ MORE
  • Staying one step ahead
    1st January 2021
    READ MORE
  • Teamwork makes the dream work
    22nd December 2020
    READ MORE
Interactive issues, Marketing

A life-changing (customer) experience

30th March 2021 by BDB No Comments

The world of B2B marketing can be full of jargon and acronyms – from ABM and SEO, to CTR and MQLs. As such you’ve probably heard of CX – or customer experience – and you’ve undoubtedly introduced some aspects of CX into your marketing plans. But do you know what it is exactly?

With the ultimate aim of building brand loyalty and driving conversions, CX is all about creating as optimal an experience for your customers as possible throughout the B2B buyers’ journey. From identifying a need, through to awareness, purchase and advocacy, CX aims to make the journey as frictionless, efficient and positive as possible.

So, looking to create a better customer experience in 2021? This month, The Knowledge is tackling all things CX, including:

– Why is CX so important?
– What makes B2B CX so tricky (and crucial!) to get right
– Practical tips to improve CX for your brand

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Interactive issues, Marketing

Staying one step ahead

1st January 2021 by BDB No Comments

A well-designed and detailed strategy is the backbone of any successful business and, for us B2B marketers, strategy is a crucial part of any well-executed marketing plan. However, do we underestimate the importance of strategy – or understand how best to apply it to our marketing campaigns? 

We’re all guilty of ‘fire-fighting’ and securing quick wins, but taking a step back and looking at the bigger picture can pay dividends for your own results, and those of your business. Like a chess master, B2B marketers should be adopting a broader perspective, deciding a plan of attack, and choosing the right tactics for success.  

So, how can you make sure your marketing strategy is on the money? 

This month, The Knowledge delves into the core of the subject, asking you to rethink the questions at the heart of your marketing strategy. We investigate: 

– What it means to be a ‘strategist’  
– The power of ‘why’ 
– How to craft a strategic approach 

READ THE STRATEGY ISSUE
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Interactive issues, Marketing

Teamwork makes the dream work

22nd December 2020 by BDB No Comments

Can you imagine a world where marketing and sales teams work together seamlessly, successfully reaping the rewards of a cohesive partnership? No? You’re not the only one…

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Interactive issues, Marketing

Are you telling your side of the story?

1st November 2020 by BDB No Comments
Mastering the art of B2B storytelling

Everyone loves listening to stories, telling stories and remembering them. Storytelling helps us connect to each other and allows us make sense of complex ideas. And that’s exactly why B2B marketers should be using it to cut through industry noise and speak directly to their target audience.

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Marketing

Pushing the boundaries with the latest digital trends

3rd August 2020 by BDB No Comments
Pushing the boundaries with the latest digital trends

The digital world never stays still for long; being online today means you have to continually prove your worth – and 2020 is more competitive than ever before. The way in which we interact has fundamentally changed, pushing technology further up the agenda and placing more emphasis than ever on our digital ‘shop window’: the website. So, with over 2 billion websites across the world, how can B2B marketers maintain an edge and set their sites apart from the rest?

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Reading time: 3 min
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A life-changing (customer) experience

A life-changing (customer) experience

30th March 2021
Staying one step ahead

Staying one step ahead

1st January 2021

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